Effective date: 31 July 2026.
1. Purpose
SendWise exists so businesses can communicate with people who want to hear from them. This Policy protects recipients, sender providers, and the deliverability of all SendWise users by defining clear boundaries for platform use.
2. Allowed use — examples
The following are examples of acceptable use when recipients have valid permission:
- Newsletters and product updates to subscribers who opted in via a website form, checkout, event registration, or other documented consent mechanism.
- Customer communications to existing customers about orders, accounts, renewals, or services they have purchased or subscribed to.
- Onboarding and lifecycle sequences to contacts who signed up for a trial, demo, or free resource and agreed to receive related email.
- Transactional messages such as receipts, password resets, or appointment confirmations, where the recipient has an existing relationship with you.
- Internal or team notifications sent through senders you own and authorize, to recipients who have agreed to receive them.
3. Prohibited use — examples
The following are strictly prohibited on SendWise:
- Cold outreach and unsolicited prospecting — emailing people who have not opted in, including purchased lead lists, LinkedIn-scraped contacts, or addresses gathered from directories without consent.
- Non-consented lists — purchased, rented, scraped, harvested, or third-party lists where you cannot demonstrate affirmative opt-in for your messages.
- Re-importing unsubscribes — adding back contacts who unsubscribed, opted out, hard-bounced, or complained, unless a new valid consent record exists and applicable law permits re-contact.
- Deceptive or misleading content — false sender identity, misleading subject lines, impersonation, or content designed to trick recipients.
- Malware, phishing, and fraud — any message intended to steal credentials, distribute malware, or defraud recipients.
- Illegal or abusive content — content that violates applicable law or infringes third-party rights.
- Platform abuse — reverse engineering, scraping SendWise, unauthorized access, or attempts to bypass package limits, per-sender caps, or enforcement controls.
- Unauthorized sender use — connecting sender accounts you do not own or are not authorized to use.
4. Consent obligations
You must obtain clear, affirmative consent before sending commercial email. Consent records should include the source (for example, signup form URL), date, and what the recipient agreed to receive. SendWise may request proof of consent during an investigation. You are responsible for ensuring your signup forms, privacy notices, and consent flows comply with applicable law.
5. Unsubscribe obligations
Every commercial message must include a working unsubscribe or opt-out mechanism where required by law or by your sender provider. Unsubscribe requests must be honoured promptly — without requiring login, payment, or unrelated steps. Suppressed contacts must remain suppressed across campaigns and re-imports.
6. Sender-account and provider responsibilities
You are responsible for compliance with the terms and policies of each sender provider you connect (Gmail, Microsoft, or your SMTP host). This includes:
- Using only senders you own or are authorized to use.
- Respecting per-sender daily caps and package limits on SendWise.
- Monitoring bounces, complaints, and delivery signals and acting promptly.
- Keeping authentication (SPF, DKIM, DMARC) correctly configured on domains you control.
- Following Gmail sender guidelines when sending through Google, including one-click unsubscribe for promotional mail where required.
7. Content and identity standards
Sender name, from address, reply-to address, and physical or postal address (where required) must be accurate and not misleading. Message content must match what recipients consented to receive. High complaint or bounce rates indicate a problem with list quality or content — not a platform limit to work around.
8. Enforcement
SendWise may investigate suspected violations, request consent records, pause or throttle sending, suspend accounts, or terminate access. Serious or repeated violations may be reported to sender providers or relevant authorities. Enforcement decisions are made to protect recipients and platform integrity.
9. Reporting abuse
If you received unsolicited or abusive email sent through SendWise, or if you believe a SendWise user is violating this Policy, report it to abuse@netconsult.ae or via the Contact page. Include the full message headers, from address, subject line, and date if available. We review abuse reports and take action where appropriate.
10. Changes
We may update this Policy from time to time. Material changes will be notified through the Service or by email. Continued use after changes take effect constitutes acceptance of the updated Policy.