Effective date: 31 July 2026.
1. Permission-based sending only
SendWise is not a cold-email or send-to-anyone platform. You may only send to recipients who have given clear, affirmative consent to receive your messages, or where sending is otherwise lawful in the relevant jurisdiction with appropriate notice and opt-out rights.
2. Allowed sending — examples
- Newsletters to website subscribers who completed a signup form with clear consent language.
- Product or feature updates to users who opted in to marketing communications.
- Onboarding sequences to trial or demo signups who agreed to receive related email.
- Order, billing, and account notifications to existing customers.
- Event or webinar follow-ups to attendees who registered and consented to communications.
3. Prohibited lists and practices
The following are strictly prohibited on SendWise:
- Purchased, rented, scraped, harvested, or brokered email lists.
- Addresses collected from websites, social profiles, or directories without explicit opt-in.
- Cold outreach to prospects who have not agreed to hear from you.
- Re-importing or re-adding contacts who unsubscribed, opted out, hard-bounced, or complained.
- Using SendWise to bypass blocks, filters, or suspensions at sender providers.
- Sending from domains or addresses you do not own or are not authorized to use.
4. Consent and record-keeping
You must maintain records showing how each contact opted in, including the source, date, and scope of consent. SendWise may request proof during an investigation. Consent must be freely given, specific, and documented — implied consent from a business card or a single purchase may not be sufficient for ongoing marketing in all jurisdictions.
5. Unsubscribe and suppression
Every commercial message must include a clear, working unsubscribe or opt-out mechanism where required by law or by your sender provider. Unsubscribe requests must be processed promptly and without unnecessary friction. Suppressed contacts must remain suppressed across all campaigns, automations, and list imports.
6. Accurate sender identification
The “From” name, email address, reply-to address, and physical or postal address (where applicable) must accurately identify you or your organization. Do not use misleading subject lines, disguised origins, or third-party brand names without authorization.
7. Bounce and complaint handling
You are expected to monitor hard bounces, soft bounces, and spam complaints and remove or suppress affected contacts promptly. Elevated complaint or bounce rates indicate a list-quality or consent problem. SendWise may pause, throttle, or suspend sending to protect deliverability for all users and connected sender providers.
8. Per-sender daily caps
Package-level per-sender daily caps exist to protect sender reputation and align with provider limits. Attempts to bypass caps — for example by rapidly rotating unauthorized senders — may result in suspension.
9. Gmail and Google sender responsibilities
If you send through Gmail or Google Workspace, you must comply with Google’s email sender requirements, including:
- Following the Gmail sender guidelines and keeping authentication (SPF, DKIM, DMARC) correctly configured.
- Providing one-click unsubscribe for promotional messages where required by Google.
- Sending only to recipients who have opted in to receive your messages.
- Maintaining low spam-complaint rates and removing complainers promptly.
- Using the
gmail.sendscope only for messages you create and authorize in SendWise — SendWise does not read your inbox.
Google may limit or suspend sending on accounts that violate these requirements. SendWise is not responsible for provider enforcement actions.
10. Microsoft and SMTP senders
When sending through Microsoft 365, Outlook, or custom SMTP, you must comply with the applicable provider terms, rate limits, and anti-abuse policies. The permission-based sending requirements in this Policy apply regardless of which sender you use.
11. Applicable anti-spam laws
You are responsible for compliance with anti-spam and electronic communications laws in every jurisdiction where you send, including CAN-SPAM, CASL, GDPR, ePrivacy, and local requirements. SendWise does not provide legal advice. When in doubt, consult qualified counsel before sending.
12. Enforcement
Violations of this Policy may result in warnings, throttling, suspension, or termination of your account. Serious or repeated abuse may be reported to sender providers or relevant authorities. We may retain records related to enforcement as permitted by law.
13. Reporting spam and abuse
To report suspected spam or abuse sent through SendWise, email abuse@netconsult.ae or use the Contact page. Please include:
- The full email message or headers, if available.
- The from address and subject line.
- The date you received the message.
- Any other details that help us investigate.
We review reports and take appropriate action, which may include suspending the sending account and notifying the sender provider.
14. Changes
We may update this Policy from time to time. Material changes will be notified through the Service or by email. Continued use after changes take effect constitutes acceptance of the updated Policy.